My Apple Store

Context

This Apple retailer has operated in Moscow for years. The current site carries a large assortment but feels visually and structurally overloaded: shoppers struggle to see brand character and reach the right model quickly.

They need a storefront where brand and product read immediately, while catalog, product page, and cart stay familiar.

Brief

Build a modern Apple-retail storefront around real assortment: a strong first screen, category navigation, catalog, product page, search, and cart.

What we designed

• A home with the My Apple Store brand and a flagship hero.
• Navigation across iPhone, Mac, iPad, Watch, and accessories.
• A catalog with sorting and section switching.
• A product page with configuration and price.
• Search and cart.
• One visual system for desktop and mobile.

What the concept shows

How an Apple retailer can feel modern and on-brand while keeping a clear path from home to the chosen model and cart.